4D/ DISCOVERY DIRECTION DESIGN DEPLOY

WHEN IT COMES TO DOING THINGS DIFFERENTLY, WE SUBSCRIBE TO SOME FAIRLY WELL-TRODDEN FUNDAMENTALS.

WE RUN A SIMPLE PROCESS THAT WE CALL '4D'. IT'S THE SAME OLD RELIABLE PROCESS THAT GREAT BRANDS HAVE BEEN RUNNING SUCCESSFULLY FOR DECADES. WE JUST HAPPEN TO HAVE A COOLER NAME FOR IT AND WE RUN IT REALLY WELL. IT COMPRISES FOUR STAGES: DISCOVERY DIRECTION DESIGN DEPLOY

1/ DISCOVERY:
UNDERSTANDING AND IDENTIFYING A COMPELLING VALUE PROPOSITION IN THE CONTEXT OF THE MARKET AND TARGET AUDIENCES

2/ DIRECTION:
DEVELOPING AN AGREED DESIGN AND COMMUNICATIONS PLATFORM THAT RESPONDS TO THE OUTCOMES OF THE DISCOVERY PROCESS

3/ DESIGN:
EXPANDING UPON THE CREATIVE PLATFORM TO FULFIL AN INTEGRATED BRAND AND COMMUNICATIONS SOLUTION

4/ DEPLOY:
OUTPUT AND DELIVER DIGITAL, VIDEO AND PRINT CONTENT IN ALL FORMATS AND MANAGE ONGOING COMMUNICATIONS REQUIREMENTS