ROCKWEAR LAUNCHES BOLD NEW STORIES FOR SUMMER

WITH THE SUMMER JUST AROUND THE CORNER, 630 AGENCY AND ROCKWEAR JOINED FORCES WITH FASHION PHOTOGRAPHER TED O'DONNELL TO PRODUCE THE NEW SEASON CAMPAIGN.

From Manly Beach to Bondi Beach, our two day festival of Rockwear hit the road in October, with a gorgeous trio of girls, a great client and a talented creative team with Ted O’Donnell behind the lens once again.

From palm prints and subtle pops of gelato to royal blue, white and chilli red floral prints, the colours of summer were splashed all over Sydney from the Northern Beaches to the studios of Bondi Junction. Soft-sand running and beach yoga vibes were made even better by the Rockwear active swim collection with workouts finishing up in the water.

Petrol, mist and white lilac tones graced a rooftop basketball in Pyrmont, with a collection of inner city cool designed for the active girl who likes to mix monochrome with a softer print. Subtle perforated detailing and layered pieces begin the transition between seasons for end of summer.

A detailed story board and tight shot-list and crew delivered close to 50 hero images and multiple video pieces within two days, supporting content requirements across store and online for the summer season.

For more Rockwear, check out our gallery page.