NEW LOOK FOR UNITING RETIREMENT LIVING

630 AGENCY COMMISSIONED ALI NASSERI TO CAPTURE AN ENERGETIC AND INTIMATE PORTRAIT OF LIFE AT UNITING RETIREMENT LIVING VILLAGES.

In a bold and progressive move for Australia’s largest provider of retirement living facilities, a decision was taken to develop a suite of photography the went beyond the established stock-photography look and feel that prevails within the industry.

It was decided that a more intimate and authentic story needed to be told – and to achieve this objective, Sydney photographer, Ali Nasseri, was engaged to bring his unique style of photography to the shoot.

Ali’s style of shooting offers a sincere authenticity and truly captures the nature of the people and moments presented. His steadfastness in pursuing authentic talent, with real-life relationships in the case of families, ensured natural engagement on the day and his untethered, reportage style of shooting offers an up-close and personal quality to the shots that make the viewer feel as though they’re right there in the moment.

This combination of intrepid client and talented photographer have resulted in a unique photographic style that presents the brand and its villages in an authentic and approachable light that positions Uniting’s offering in a category above the rest.

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